TRCREATIVE: Weekly Platform News: Tracking via Web Storage, First Input Delay, Navigating by Headings

In this week's roundup, Safari takes on cross-site tracking, the delay between load and user interaction is greater on mobile, and a new survey says headings are a popular way for screen readers to navigate a webpage.

Let's get into the news.

Safari’s tracking prevention limits web storage

Some social networks and other websites that engage in cross-site tracking add a query string or fragment to external links for tracking purposes. (Apple calls this "abuse of link decoration.")

When people navigate from websites with tracking abilities to other websites via such "decorated" links, Safari will expire the cookies that are created on the loaded web pages after 24 hours. This has led some trackers to start using other types of storage (e.g. localStorage) to track people on websites.

As a new countermeasure, Safari will now delete all non-cookie website data in these scenarios if the user hasn’t interacted with the website for seven days.

The reason why we cap the lifetime of script-writable storage is simple. Site owners have been convinced to deploy third-party scripts on their websites for years. Now those scripts are being repurposed to circumvent browsers’ protections against third-party tracking. By limiting the ability to use any script-writable storage for cross-site tracking purposes, [Safari’s tracking prevention] makes sure that third-party scripts cannot leverage the storage powers they have gained over all these websites.

(via John Wilander)

First Input Delay is much worse on mobile

First Input Delay (FID), the delay until the page is able to respond to the user, is much worse on mobile: Only 13% of websites have a fast FID on mobile, compared to 70% on desktop.

Tip: If your website is popular enough to be included in the Chrome UX Report, you can check your site’s mobile vs. desktop FID data on PageSpeed Insights.

(via Rick Viscomi)

Screen reader users navigate web pages by headings

According to WebAIM’s recent screen reader user survey, the most popular screen readers are NVDA (41%) and JAWS (40%) on desktop (primary screen reader) and VoiceOver (71%) and TalkBack (33%) on mobile (commonly used screen readers).

When trying to find information on a web page, most screen reader users navigate the page through the headings (<h1>, <h2>, <h3>, etc.).