It’s hard to attract someone’s attention if they’re not looking in your direction. They might turn around eventually, maybe, if you’re lucky, or they might not. Social media advertising works in much the same way. If customers don’t actually see your ad, all that cost and effort will be for nothing.
We’ve noticed a trend among our clients. More and more are reaching out to us for help with their digital marketing. Business posts and pages are simply not getting seen by their audience. Interaction can be as low as 2%. It could be that the post is too general or, most likely, it’s dropping in front of the wrong people at the wrong time.
The good news is that the team at TRCREATIVE can turn this around with our experience in creating well-structured and targeted social media advertising campaigns. And luck has nothing to do with it.
There are 2.32 billion monthly active Facebook users worldwide. Admittedly, that seems like an overwhelming crowd of people but it’s also a lucrative crowd. With that number of users, you’ll most definitely find an audience who wants to connect and engage with your business or organisation.
We cut through the crowd
Fortunately, we know how to cut through the two-billion-something chatter and have a direct conversation with those who are interested in what you have to say or sell.
Our latest social media advertising campaigns were a sell-out success for one of our clients, owners of a hotel, restaurant and wedding venue. They asked us for our help and we tailored the ads to suit their events. The first one was a Mother’s Day lunch. We set up and promoted this event on Facebook as well as creating offline media (posters) to display around the premises. The result was a 30% increase in bookings in comparison to the previous year making it a sold-out event.
Hot on the heels of this success we managed the hotel’s second event, which was a Spring Night Party. It was sold out during the course of a three-week digital marketing campaign.
How did we do this? We target the right audience based on gender, age and location and we send them in the direction of your business. We can create a call-to-action ad that allows your audience to make a booking or make a purchase, or drive them to your website. Here’s what else we can do:
- We use the advanced targeting tools to reach a more specific audience
- We choose the advertising objectives that work within your budget
- We can show your ads across social media, not just Facebook, to reach a wider audience
- We pick the creative to suit your brand
- We know the latest advertising features available to keep you ahead of the competition
Facebook algorithm changes mean it is more important than ever to get your digital marketing right. In light of this, we make sure your advertising is structured properly and laser-targeted. We make sure you get your money’s worth and more. The power of social media advertising can make your business go from strength to strength, starting from today. Get in touch and we’ll show you how.
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